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Sinders Marketing planning your social media blog

Planning your social media | By Sindy Cross, 6 February 2019

We all work in different ways. Planning content and posts for your social media can seem like a very daunting task. So, often it's put to the bottom of the "To Do" list and doesn’t get done! And that’s another month your customers have not heard about your new product and why it’s not selling very well.

Thankfully, I love planning. It makes me feel in control. This is how I plan my Facebook schedules for each month.

I use OneNote to jot down my Facebook posts. I love writing lists, so I create a list and I can tick them off when they are done.

Check my Markeing Plan and think about the objectives for the month. Begin with a general theme. For example, I post regularly on Facebook on a Monday, Wednesday and Friday:

  • Monday’s theme is Business of the Month
  • Wednesday’s theme is Learn at Lunchtime
  • Friday’s theme is Happy Friday

I write 2 blogs a month and post them on the second and fourth Tuesday of each month. By doing this, it feels like the plan is coming together.

Then, I choose the 4 companies I would like to promote for that month. I decide if there is anything I want to learn and plan these topics for my Learn at Lunchtime posts, (this is a great way of focusing on topics you want to know more about). The Happy Friday themes are the fun posts to write. Then, I think about what blogs I want to write and add the subjects to the list.

Take a look at the calendar and see if there are any dates that need to be included. For example, Chinese New Year and Valentine’s Day. I now have my list for February.

Next, I write the posts. This is the time-consuming part of the process, it involves a lot research, taking photos, thinking, writing, creating new website pages, drinking cups of tea etc. Once this is done, I put the information into Facebook to be scheduled for the dates I have selected.

I like to share customer posts on my page too but these are done on an ad-hoc basis but the bulk of Facebook posts are already taken care of. So, I can get on with helping my customers with their social media schedules for the month, knowing mine are done and I don’t need to worry about them (expect reviewing interactions, responding to comments, checking the timings are right and making sure objectives are met etc).